Monster Energy Withdraws Sponsorship With Eli Tomac Over Decision To Embark On Final Motocross Run Come Next Season “Eli Tomac Reacts”.Read more
The relationship between Tomac and Monster Energy has been long-standing, with the energy drink company supporting him throughout his career. Tomac, a two-time AMA Supercross Champion and multiple-time Motocross Champion, has been synonymous with Monster’s high-energy branding. His success on the track, including his victory in the 2020 Supercross Championship, earned him a loyal fanbase and solidified his status as one of the sport’s all-time greats.
However, Monster Energy’s decision to pull its sponsorship stems from Tomac’s announcement that the 2024 season will mark his final competitive year. The company reportedly views this move as a shift in focus, with a preference for backing athletes who represent the future of the sport. Monster’s decision to distance itself from Tomac has left many fans in shock, as his retirement signals the end of an era for both the sport and the brand’s involvement with it.
In response to the sponsorship loss, Eli Tomac expressed his surprise and disappointment but remained focused on his final season. In a statement, Tomac conveyed gratitude for his years with Monster Energy and the support they provided, noting that his decision to retire was based on his desire to spend more time with family and focus on new ventures outside of motocross. He emphasized that while the sponsorship withdrawal is a setback, it will not affect his determination to go out on top during his farewell season.
As Tomac prepares for his last year of professional racing, fans and sponsors alike will be watching closely to see how his career concludes, with many anticipating one final championship run before his departure from the sport.
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